Our Team

Gian Paolo Raviele

Founder

The vision for ELE Custom has been born through Gian Paolo Raviele out of a natural progression because of the unique opportunity to see the demand for custom upholstery rise throughout the years. Since being in a leadership role within the DHU group of companies over the past 15+ years, which has been responsible for providing a variety of upholstery throughout its almost 50 year history for the likes of retailers such as; The Brick, IKEA, Costco, Sears and Leon's (just to name a few)-there was always an endless line of requests over the years that would come up from people wanting something just a little different from all the offerings we made available in the market.

Being able to then harness that information from the history of those inquiries coupled with the expertise and tools for producing pieces for extremely high demand clients in the same industry, allowed him to perceive the nuanced similarities and develop a program that can uniquely meet the need in the marketplace, provide exceptional margins for retailers and simultaneously create an opportunity to grow the ELE Custom brand.

Silvana Raviele

Head of Operations & Consumer Relations

After more than a decade in the banking industry, specializing in consumer relations, compliance, strategy and sales, Silvana decided to follow a less certain path in exploring her creative interests. She brings a wealth of experience in customer service and strategizing to the ELE team and her attention to the finer details has made all the difference in creating an innovative collaborative experience that lies at the heart of ELE Custom design and creative philosophy.

Besides furniture and interior design, Silvana is passionate about good food, good wine, traveling and seeking new experiences to broaden her appreciation of the diversity of the world and culture. In her words: "my 2 gorgeous girls and 1 gorgeous man are my inspiration and motivation"

Kavyne Bent

Quality Control Manager

Teamwork Makes the Dream Work is my personal mantra. Every team I’m a part of knows this, whether family, friends, or colleagues. Two decades working as a finance professional in various capacities, supporting and leading teams of accountants working in a very detailed-oriented environment actually provided the framework needed for my roles here at ELE CUSTOM in both Quality Control and Online Support. I developed a keen eye for detail, the ability to foster an environment that helps bring people together to achieve a common goal, while fulfilling responsibilities that included creating, developing, bringing to market, and maintaining User-Interfaced Web-Based platforms that connected or engaged the client base with company products on a personal level. And it feels like I never stopped doing that.

Possessing an innate passion for helping people, whether to resolve problems or realize dreams, and combining that with ELE CUSTOM and our fully integrated organization’s ability to produce custom made upholstered furniture from Frame to Foam to Finished product with over 40 years of invaluable history, experience and expertise have literally synthesized and accelerated my understanding of the industry and connecting that to market demand. Creating a perfect match, made to help fill your Home, Office or any space you desire with bespoke custom upholstery that is Unquestionably, Yours.

Joe Starace

Design & Engineering

Joe provides a unique perspective and is a valued primary resource to the team, having been around the business of making furniture all his life. While developing his skills for manufacturing upholstered furniture from the inception of idea, to artistic or spec detailed renderings, to pattern creation both digital and life-sized. He’s a virtual wealth of technical knowledge regarding frame construction, foam composition, upholstery craftsmanship and textile behaviour relative to actual production.

He's developed a passion for the business through the practical experience of connecting the application of these skills to the bevy of client needs that exist having served a wide array of the market over the better part of two and a half decades. His jovial demeanor and zest for life is evident in his interactions with clientele or colleague, be it on the phone or in person, whether from the production floor to the showroom and anywhere in between.

Pasquale Ricci

Logistics

Loyalty personified. Having been with the organization for the past 47 years, virtually since its inception, Pasquale possesses a wealth of knowledge regarding essentially any part of the production process. He currently is responsible for Logistics, making sure that all necessary materials are brought into the building, get through the production lines and out the door.

Tina Jain

Office Administrator

There is virtually nothing that gets done throughout the office from an administrative perspective that Tina does not leave an imprint on. She’s considered as part of the heartbeat of the organization for over 30 years and assists in a plethora of ways.

Monica Stewart

Administrative Assistant

The female side of loyalty personified, Monica’s is the voice that greets everyone with a smile and the first face you see if you’ve ever had the privilege of walking through ELE CUSTOM’s doors. For over 48 years she’s been making everyone that makes this place hum, feel like family.

Alessia Adamo

Showroom Consultant

Alessia, our passionate showroom consultant, performs exceptionally at managing numerous features of our showroom. By paying close attention to detail, she familiarizes herself and organizes our fabric and leather samples, ensuring an effortless browsing experience for customers. Alessia's outgoing and welcoming personality makes her a natural at greeting customers and networking. Her ability to balance these tasks while being a full-time student at Toronto Metropolitan University presents dedication and perseverance in school and work, lifelong assets in any arena.